Witchcore is an aesthetic influenced by modern witchcraft, magic, occultism, and themes of women's empowerment. It gained prominence through youth influencers on platforms like TikTok. Visual elements include taxidermy, cloaks, crystals, bell-sleeved dresses, potion bottles, plants and herbs, and celestial motifs such as moons, stars, the sun, and planetary systems. Common colors associated with witchcore are black, purples, greens, blues, and sometimes gold, silver, and orange as accents. Materials like velvet and lace are also characteristic.

Witchcore interiors often feature crystals, candles, tarot cards, dried flowers and herbs, stacks of old books, and pentagrams. Animals like frogs, owls, and cats are also associated with the aesthetic. Thrifting and creating homemade decor are common practices within the witchcore trend.

Musicians like Stevie Nicks and fashion from designers such as Alexander McQueen and collections like The Vampire’s Wife for H&M serve as inspiration. The aesthetic draws from various interpretations of witches, from fictional portrayals in media like Sabrina the Teenage Witch and the witches of Hogwarts to the practices of Paganism, Wicca, esotericism, and the occult.

Practicing witches have expressed a distinction between the Witchcore aesthetic and the actual practice of witchcraft, with some considering the aesthetic a superficial representation. While individuals practicing witchcraft may incorporate Witchcore elements into their style, the aesthetic itself is accessible to anyone who appreciates its visual aspects, regardless of their spiritual beliefs or practices.

Witchcore visuals vary by type of witchcraft; however, there are patterns of objects and places frequently involved in witchcraft and witchcore as an aesthetic. Here is a general list of such items:

Witchy fashion is pretty noticeable upon seeing it, though there is not one uniform witches must follow. Witchy fashion utilizes a variety of darker hued, natural colors and black. Vintage wear from thrift stores or hand-me-downs are often seen in this aesthetic, as well as some Gothic/ Goth / Nu-Goth / Whismigothic themes and Hippie / Boho themes. When in doubt, Google Stevie Nicks. Keep in mind that searching for witchy clothing on Google is not reflective of the true aesthetic, search tags on social media for more relevant examples or see the Pinterest boards and photos on this page. Examples of witchy fashion are below:

Decor for witches is typically very natural and have some kind of use. Decor is usually foraged, thrifted, or made, but there are certain items that are strongly suggested be bought from small metaphysical shops. Some things like crystals, flowers, and incense can have a purpose for the craft while others can be for the aesthetic and for happiness. There is a lot of crossover with Cottagecore, Cottagegore , and Whimsigothic. Key items include: